13 Warning Signs Your Organization Isn’t Ready for Social Media
This list of warning signs your organization’s culture isn’t ready for social media isn’t comprehensive, and I’m not offering a model today for organizing these issues or a prescription for solving...
View ArticleGoogle’s Zero Moment of Truth – 7 Key Steps
Opening the BMA Unleash conference on Thursday, Jim Lecinski, Managing Director at Google, addressed the work Google is doing on the Zero Moment of Truth (ZMOT) which was covered here last summer based...
View ArticleSeth Godin on What’s Now and What You Can Do About It
When seeing a music superstar in concert you hope for a greatest hits performance covering their best recordings. You really hope the hits sound something like the original songs. You realize some...
View ArticleUnleash Creative Possibilities with Bob Thacker
Bob Thacker, Chief Cubist at Cubit Consulting, closed out the Business Marketing Association conference with a presentation on “Unleash Your Creativity.” Thacker’s creativity comments were a fitting...
View Article7 Important Creative Thinking Skills
We were on a call recently with an extended creative team generating ideas for client videos. During breaks, I found myself jotting down examples of important creative thinking skills the team was...
View ArticleSuper 8 Lessons from Spielberg and Abrams in How to Be More Creative
In case you think “how to be more creative” ideas aren’t real techniques used by people in more creatively-oriented industries, a recent Entertainment Weekly article shows that’s not the case. In an...
View ArticleWho Is Creating Social Media Content in Your Organization?
Here’s an informal strategic thinking chart about who on purpose, by accident, or by default winds up creating social media content in an organization. It’s an obvious over-simplification, but I...
View Article9 Strategies for Dealing with Low-Priced, Part-Time Competitors
On Twitter recently, a full-time freelancer complained about a part-time freelancer, who also has a full-time job, using a strategy of undercutting the market with overly low-priced proposals for...
View ArticleNetwork Is Your Customer – 5 Strategy Implications
David Rogers, author of The Network Is Your Customer and executive director of the Center on Global Brand Leadership at Columbia Business School, stopped by the Kansas City Public Library last week for...
View ArticleCreating a Grocery Experience Innovation
Home plus (Tesco) Virtual Subway Store in South Korea by Mike Brown This video on the creative thinking-based strategy TESCO employed to penetrate the South Korean grocery market was shared on Google+...
View ArticleImportance of Uncertainty to Creative Thinking
There was a small mention in last week’s post on corporate amnesia about introducing information with a degree of uncertainty. While this was recommended as a way to help others “remember” events while...
View Article5 Creativity Lessons from Facebook’s Soleio Cuervo
The Wall Street Journal ran a profile this past weekend on Soleio Cuervo, a product designer and member of the team that created the Facebook “Like” button. Since I always appreciate a profile that...
View ArticleThe Civilization Starter Kit
If only people weren’t beholden to a planned obsolescence mind-set. Only if diverse resources collaborate to be collectively smarter, wiser, and richer. In the shortest 2011 TEDxKC talk of the evening,...
View ArticleTo All Innovators: Give Yourself a Break!
Maybe it has been a tough week. Maybe it has been a tough you don’t even remember how long. This weekend, give yourself a break, and remember these things: Continue reading →
View Article5 More Extreme Creativity Lessons from Cake Boss
One of my most popular blog posts ever here on Innovation Excellence was on extreme creativity lessons from the TLC reality TV series “Cake Boss” starring Buddy Valastro and his cake baking family at...
View Article8 Mistakes in Making Mistakes
The past year seems to have yielded various waves of content celebrating making mistakes. Advancing the “failure at the heart of innovation” theme seems to have become a cause célèbre for the...
View ArticleHow to Be Creative While Following Rules
Here’s my rationale for getting all the rules down upfront. Obviously somebody spent a lot of time coming up with them and is very invested in others following the rules. When you blatantly challenge...
View ArticleThe Best Strategic Thinkers – 5 Sure Characteristics
When it comes to determining the best strategic thinkers to invite into strategic planning efforts, the easy and frequent decision is rattling off a list of people based on titles and positions in an...
View ArticleMarket Gap – Collaboration as Innovative Strategy
Talking with an entrepreneur recently about innovative approaches to community-improvement, he discussed a market gap he perceives isn’t being adequately addressed by current community organization...
View ArticleInsanely Simple – Don’t Think Simplicity Is Easy!
There’s an obvious pattern in presentations on Steve Jobs-related topics since his death: they typically sound like either a book report or a eulogy. One 2012 Jobs-related creativity panel I sat...
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